Head of Social Media (Willing to relocate to Jeddah)

The Head of Social Media is a senior leadership role within Serviceplan, responsible for shaping, leading, and elevating social media as a core strategic discipline across clients in the Saudi market and the wider region.
The role owns social media strategy, senior client engagement, team leadership, and the overall quality and effectiveness of social outputs. Working within Serviceplan’s integrated ÜberCreativity model, this role collaborates closely with strategy, creative, media, data, and account leadership to deliver culturally relevant, insight-driven, and business-impacting social solutions.This position plays a critical role in positioning social media not as an executional layer, but as a strategic driver of brand growth, engagement, and commercial performance.
Key Responsibilities:Strategic Leadership & ÜberCreativityDefine and lead social media strategy across all clients, ensuring alignment with brand positioning, business objectives, and Serviceplan’s integrated approach.Act as the senior social media authority within the agency, setting standards, frameworks, and best practices across platforms and markets.Translate complex business and brand challenges into clear, culturally relevant, platform-specific social strategies.Ensure social strategies balance brand storytelling, community engagement, and performance outcomes, in line with client maturity and objectives.Champion collaboration across creative, strategy, media, and data teams to unlock ÜberCreativity through integration, not silos.
Client Leadership & Saudi Market ExpertiseLead senior client-facing conversations related to social media strategy, performance, innovation, and growth.Confidently present social strategies, POVs, and performance reviews in English to senior stakeholders, with sensitivity to local culture and market dynamics.Act as a trusted partner to clients in the Saudi market, understanding local audiences, platforms, and cultural nuances.Support business development efforts by contributing social strategy leadership to pitches, proposals, and scope expansion opportunities.Identify opportunities to grow social media impact, effectiveness, and commercial value across existing client portfolios.
Team Leadership & Capability BuildingLead, mentor, and develop a high-performing social media team, including social strategists, specialists, and community managers.Set clear objectives, KPIs, and performance expectations, with structured feedback, coaching, and development plans.Build a strong, inclusive team culture aligned with Serviceplan values: collaboration, accountability, curiosity, and excellence.Ensure the team is equipped with the skills, tools, and processes required to deliver consistently high-quality work in a fast-paced environment.
Governance, Quality & PerformanceOversee social media governance across all platforms, ensuring brand consistency, quality, compliance, and risk management.Guide and oversee social content calendars to ensure they are strategy-led, insight-driven, and culturally relevant.Monitor performance across clients, analyze KPIs, and translate data into clear insights and strategic recommendations.Oversee community management and online reputation management in coordination with relevant internal teams.
Innovation & Future ReadinessEvaluate emerging platforms, formats, creators, and technologies and apply them where they add clear strategic or commercial value.Stay informed on Saudi, regional, and global social media trends, competitor activity, and cultural shifts.Contribute to the evolution of Serviceplan’s social media offering, ensuring it remains future-ready and competitive in the Saudi market.
About Service Plan:
Serviceplan Group Middle east #1 Independent Agency of the Year and partner-led creative agency, with our headquarters in Munich and 34 offices around the globe.Serviceplan Group was founded 1970 and from start on based on the first integrated marketing and communication concept in the market, called “House of Communication”.Nowadays the Serviceplan Group is an international operating communication network with 34 offices around the globe.
Serviceplan’s vision is ÜberCreativity!ÜberCreativity is a higher form of innovation that emerges when different disciplines, cultures, talents, media and technologies collaborate and interplay. We are Independent, Integrated, Innovative and International. We operate on the model of Building Best Brands.
www.serviceplan.ae

Why This Role Is a Great Opportunity

As the Head of Social Media at Serviceplan Group Middle East, you will have the unique opportunity to lead and innovate in one of the most dynamic markets in the world. Working from Amman with a focus on the Saudi market, this role offers significant career growth potential as you develop and implement strategies that shape the social media landscape across the region. This position not only enhances your leadership skills but also positions you at the forefront of digital transformation.

Joining Serviceplan Group Middle East means becoming part of an integrated and creative powerhouse that values insight-driven solutions. You will collaborate with top-tier talent in strategy, creative, media, and data, ensuring that your work remains relevant and impactful. This role provides a platform to influence and drive business results for high-profile clients, offering immense career satisfaction and industry recognition.

Key Skills You Need to Succeed

• Strategic Leadership: Ability to craft and execute comprehensive social media strategies that align with client and business objectives.
• Client Engagement: Exceptional communication and relationship-building skills to maintain and enhance client trust and satisfaction.
• Team Management: Experience in leading diverse teams, fostering creativity, and driving performance.
• Technical Proficiency: Familiarity with languages such as Go, Rust, and R, as well as API integration, to leverage data in crafting social media strategies.
• Analytical Skills: Proficiency in Excel and data analysis to measure and enhance the effectiveness of social media campaigns.
• Cultural Insight: Deep understanding of the cultural nuances in the Saudi market to create relevant and engaging content.

Tips to Get Hired for This Role

To stand out as a candidate for the Head of Social Media position at Serviceplan Group Middle East, tailor your resume to highlight relevant leadership and social media strategy experiences. Clearly demonstrate your ability to drive business results through innovative social media campaigns.

During interviews, be prepared to discuss specific examples of how you have successfully managed teams and engaged with clients to achieve strategic objectives. Show your passion for social media and your understanding of the latest trends and technologies, particularly in the context of the Middle East market.

Additionally, research Serviceplan Group's integrated ÜberCreativity model and be ready to articulate how you can contribute to its success. Demonstrating a keen understanding of the company’s vision and how your skills align with their goals will set you apart as a top candidate.