Head of Social

Our client, a high-impact D2C beauty and lifestyle brand, is hiring a Head of Social to lead and elevate their social presence across all platforms.
This is a senior leadership role for someone who thrives on strategy, creative innovation, and building both team capability and founder-led brand influence.
What You’ll Do
Strategic Leadership & Innovation
Partner with the founder to build their personal brand across LinkedIn, Instagram, TikTok, and other channelsLead platform strategy, with a focus on TikTok as a core growth and engagement engineChampion a data-driven, “test and learn” approach to content, optimising for ROI and audience resonance
Team Leadership & Execution
Lead, mentor, and grow the social media team, setting priorities and supporting professional developmentAct as a senior voice in the business, influencing content strategy and pushing creative boundariesEngage the brand’s community and ambassadors, giving them the tools and inspiration to share the brand story authentically
Cross-Functional Collaboration
Work closely with Creative, Digital, PR, and Performance teams to ensure social is integrated across all marketing activitiesAlign social strategy with broader brand and growth objectives, balancing commercial and emotional impact
Who You Are
Extensive experience in social media and content, ideally in luxury beauty, lifestyle, or high-growth D2C brandsProven leadership skills, able to manage teams and high-profile founder/personal brandsDeep, native understanding of social platforms and tailoring content to each channelResilient and persuasive, able to navigate strong opinions and champion innovative ideasPurpose-driven, passionate about embedding brand values and social impact into the narrative
Why Join
Lead social for a high-impact, market-disrupting brand with a strong purpose and ambitious growth trajectoryPartner directly with the founder and senior leadership, shaping both founder and brand presenceGenerous benefits including up to 33 days’ holiday, private medical, family leave, wellness perks, and product allowance

Why This Role Is a Great Opportunity

Joining Growth & Company as the Head of Social offers an unparalleled opportunity to position yourself at the forefront of the dynamic D2C beauty and lifestyle industry. This role is not just about managing social media; it's about being a strategic leader who directly impacts brand growth and innovation. As a mid-senior level position, it provides a unique platform to showcase your leadership prowess and creative vision while working closely with the company's founder to shape the brand's voice and influence across global platforms.

The growth potential in this role is significant. With a focus on TikTok as a key engagement engine, you will have the chance to pioneer new strategies and drive significant brand presence in one of the fastest-growing social media landscapes. This position is perfect for someone who is eager to leverage data-driven insights and creative strategies to elevate a high-impact brand. Your contributions will not only enhance the company's social footprint but also provide you with invaluable experience and industry recognition.

Key Skills You Need to Succeed

• Strategic Leadership: Ability to craft and implement long-term social media strategies that align with overall business goals.
• Creative Innovation: A knack for coming up with unique content ideas that captivate and engage audiences across various platforms.
• Data-Driven Decision Making: Proficiency in using analytics tools to measure success and inform future strategies.
• Platform Expertise: Deep understanding of TikTok, LinkedIn, Instagram, and other relevant platforms to maximize engagement and growth.
• Team Building: Experience in nurturing talent and building a cohesive team to enhance collaborative efforts and efficiency.
• Technical Skills: Familiarity with tools like R, Git, and APIs to streamline content management and distribution processes.

Tips to Get Hired for This Role

To stand out as a candidate for the Head of Social position at Growth & Company, it's crucial to tailor your resume and cover letter to highlight relevant experience and skills. Emphasize your leadership capabilities and provide examples of past successes in driving social media growth and engagement. Be sure to showcase your proficiency with TikTok and other platforms that are central to this role.

Prepare for your interview by researching Growth & Company's brand and their current social media presence. Be ready to discuss how you would enhance their strategy and what innovative approaches you could bring to the table. Demonstrating a deep understanding of the beauty and lifestyle industry and expressing your passion for the brand will make a strong impression on the hiring team.

Finally, practice articulating your vision for building a founder-led brand influence. Share specific ideas on how you would leverage the founder's personal brand to bolster the company's overall social media strategy. This will demonstrate your strategic thinking and readiness to make a tangible impact from day one.